Be Amazing
Be Amazing is a D2C workout supplements brand that caters to a female demographic & primarily markets itself through social media.
01
Brand Strategy
When I joined the brand, I received a straightforward set of guidelines and was tasked with crafting new designs across their social media and retail presence. My role involved interpreting the existing brand while also envisioning its future look and feel. The challenge was to balance staying true to the established identity while introducing fresh, captivating elements to keep customers engaged.
02
Social Media + Asset Design
As the Lead Designer, I collaborated closely with the Lead Marketer and Social Media Manager to conceptualize and design all content for their social media and digital channels. This included a calendar of new product releases and related campaigns, online promotions and holidays .
This included creating custom gift boxes for influencers and athletes, designing weekly Instagram posts and stories, and developing paid ads for platforms like Amazon and Facebook, among other initiatives.
To enhance audience engagement in the fast-paced world of social media, I specialized in infusing motion into static images, transforming them into captivating visuals that stay on brand.
03
Packaging
I created custom gift boxes and product packaging that adhered to brand guidelines while elevating the unboxing experience and highlighting collaborating brands.