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2025

Served as a Senior Designer for the sneaker retailer, leading the creation of digital assets and campaign visuals that supported product launches, promotions, and e-commerce initiatives while maintaining brand consistency and responding quickly to market and retail demands.

Digital Assets

My main role was to design and adapt creative assets across key digital platforms—including app, desktop & mobile website, and email—ensuring each design was optimized for its specific format, constraints, and user behavior. This involved reworking layouts, hierarchy, typography, and call-to-actions to function seamlessly within each environment, while maintaining a cohesive brand experience across all touchpoints.

Promotions

I regularly developed and concepted domestic and international campaign and holiday visuals using fixed assets, delivering cohesive, on-brand creative solutions under tight timelines and quick turnaround requirements.

E-Mails

I was also responsible for designing and producing weekly email campaigns in close collaboration with the marketing team, helping translate their stories, launches, and initiatives into clear, timely communications. This role required working on a consistent schedule, adapting quickly to feedback and evolving priorities, and ensuring each email stayed on brand while meeting deadlines. The goal was to keep messaging fresh and engaging while reliably delivering updates on a regular cadence, even as content and details shifted.

Retail Signage

Graphics were specifically made for promotional uses on retail stores both for window displays and on-shelves.

Pixel-Perfect

Digital assets needed to align with internal brand guidelines while also adhering to external vendor requirements and their brand standards.

Digital Review

A weekly visual asset calendar was used as a project management tool to track deliverables, timelines, and priorities, providing marketing teams and stakeholders with clear visibility into upcoming launches, campaigns, and content schedules.

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