SoulCycle
In my design work with SoulCycle, I focused primarily on crafting visually compelling email campaigns that captured the brand's energetic essence. I began by analyzing their existing communications to identify opportunities for improvement, then developed a cohesive visual strategy that aligned with their vibrant aesthetic
Research & Development
By first immersing myself in the brand's vibrant aesthetic and energetic vibe. I started by researching their past imagery, color palette and typography to ensure alignment with their identity. Next, I conceptualized dynamic visuals that captured the spirit of their classes, incorporating an animated collage aesthetic, visceral textures and bold typography to produce high-energy imagery that moves. Finally, I tested the graphics across different devices to optimize visual impact, ensuring that they resonated with SoulCycle's community and drove engagement.
