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Ask Tony!

Team
Creative Director: Tony M.
Designer: Javier García Sánchez

2024

I collaborated with Ask Tony to design pitch decks for startups across diverse industries like fintech, SaaS, retail brands, and banking & investments. I aimed to create visually compelling presentations that resonated with investors. My approach blended sleek aesthetics with clear messaging, allowing each startup's unique vision and value proposition to shine through. By tailoring the design to each industry, I helped ensure that complex ideas were easily understood, ultimately enhancing the chances of securing vital funding.

Case Study

The goal is to create an engaging & sleek pitch deck for an Investment firm by highlighting their unique value propositions and market strengths in the investment space. The design will incorporate key elements of their brand guideline while experimenting with new layouts, typefaces, colors, graphics, and data visualizations to enhance storytelling.

Final Version
Final Version
Final Version

Moodboard Phase I

The mood-board establishes an ambiance and provides an orientation to start for this project. References were pulled from competitors within the banking and investment sectors as well as trends in the finance industry overall, visuals from previous assets such as color schemes & composition were added, user experience examples from banking apps were added, and a few photos of the mountains near to where Ridgeline is located. The visuals were then vetted based on how much they resonated with the brand's already established persona. In this case we were relying on an 80% / 20% mix of established brand to newer aesthetics to use going forward.

Final Version
Final Version
Final Version

Sketch Phase II

Using insights from the moodboards and competitor analysis, I'll create initial drafts of the slides in regards to composition and typographical hierarchy. This stage involved sketching layouts, brainstorming content structure, and exploring different visual approaches to effectively convey the composition and story-telling.

Final Version

Refinement Phase III

I'll then connect the best elements from each draft, ensuring that the content flows logically and resonates with the target audience. This stage focuses on harmonizing visuals and text, integrating data visualizations, and either ensuring brand consistency or exploring something that has yet to be established.

Final Version
Final Version
Final Version

Pixel-Perfect Phase IV

Finally, I'll refine the combined drafts into polished, pixel-perfect slides. This included meticulous attention to detail in typography, alignment, and color usage, along with incorporating feedback from the client. The result is a remixed yet cohesive presentation that communicates an eye-catching investable product for potential investors.

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